You’re hosting a webinar! You’re pumped up about your topic, you’re preparing your visuals, and you’ve found a speaker or two.
But the question is: what’s the best format to keep your audience interested throughout — and your content shining through?
We’ve compiled our top webinar formats for inspiration. Read on for engaging ways to structure your next webinar.
“Webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase your brand’s expertise in your industry and give your company a human voice, literally.” -Drew Hendricks, Forbes
- Basic: Offer simple, short webinars to get new customers up-to-speed. Can you show them how to use your product in 15 minutes? That would be a great opportunity for a webinar with a Q&A session after.
- Advanced: Does your product have a lot of different sections, versions, or use cases? Break each topic out into its own webinar. That way, customers can find the topic most relevant to them, learn about it in a short chunk of time, and move on with their day.
Case Study Series
- Partner with some of your most successful customers to share their stories. These sessions could be segmented by industry or usage type. Ideally, you can secure a live speaker from their team, but if not, ask them to record a short video that you can include in your webinar presentation. Walk the audience through their problem and how your company helped solve it. Take questions at the end.
Industry Round Table
- Do you have some pretty great friends and partners? How about getting them all together to discuss your industry? Make sure to bring together a diverse group of speakers who can offer varying perspectives and engage in lively conversation. Bonus points for promoting their brands or content, too.
New Product Announcements
- Are you introducing a new product? Consider revealing your new products with an exclusive webinar. Drum up interest by offering a special deal for those that attend the product announcement, and find a fun and surprising way to show off your new goods. Host a Q&A session if appropriate.
Lunch ‘n Learn
- Consider recording bite-sized webinars for those who like to learn on the go. Is there an interesting topic or product hack you can explore in 5-15 minutes? If recorded, your audience can play back when they have time, during their lunch break or commute.
As always when planning a webinar, make sure that your technology platform works (test it!). Create engaging visuals too, including videos, live screen sharing, animations, charts, and anything else that will keep your audience’s attention. And don’t forget to collect and follow up with those leads!