Small Business Strategies

Small Business Strategies

Pivoting Business to Virtual During Covid-19

It’s been a tough year for businesses. Due to COVID-19, many companies have been forced to shut down, while others have had to cut staff, benefits, and...

Small Business Strategies

How to Own the Sales Process on a Conference Call

As spring turns into summer 2020, it looks as if many of us may be working from home a bit longer. Therefore, we thought it beneficial to revisit an oldie...

Small Business Strategies

Online Sales Presentations Tips that Work

Online Sales Step #2: Build Consistent, High-Quality Visuals It’s one thing to do your research on your individual sales prospects. But the best...

Small Business Strategies

5 Tips for Hiring Your First Marketing Exec

Answers to these and other questions will vary from company to company and industry to industry. But, these tips will provide a framework for deciding...

Small Business Strategies

6 Ways Social Selling Helps Close Sales

Buyer journeys grow more complex and less linear every day. As the number of channels through which brands can connect with prospects grows, companies and...

Small Business Strategies

Understanding the Difference Between Toll and Toll-Free Numbers

What is the difference between a toll and a toll-free conference call dial-in number? Have you heard the terms toll call, toll dial-in number or toll-free...

Small Business Strategies

10 Ways to Convert Recorded Conference Calls into Promotional Content

SUMMARY: Content marketing is a critical component of any business’ promotional planning. One way to feed your content funnel is to use material you are...

Small Business Strategies

Avoiding Buyer’s Remorse: A Conferencing Service Evaluation Checklist

You have a variety of options when it comes to choosing your conferencing technology. It can be overwhelming to figure out which option is the best...

Small Business Strategies

Why Conversational Marketing Closes Sales

Conversational marketing is an innovative and rapidly advancing technology that encompasses much more than just customer service chatbots. Incorporating a...

Small Business Strategies

What Drives Entrepreneurs to Build Successful, Scalable and Sustainable Businesses

Anyone can start a business. Who isn’t an entrepreneur at some point in their career? Numerous proud and industrious individuals do, and many succeed....

Small Business Strategies

Brand Authenticity: Connecting With Your Customers

Consumers Want More Brand Authenticity, Less Marketing Facebook ads. Linkedin ads. Google Adwords. Content marketing. Email campaigns. Podcasts. PR. Lead...

Small Business Strategies

Making Sales Personal: Why Calls and Convos are Still the Best Sales Tools

The goal of any successful marketing campaign is to reach the customer with a brand message in order to pique interest in a product. To do this, the Sales...

Small Business Strategies

How Conferencing Services Benefit Small Businesses

Ever wonder where some of the cool tech we use every day came from? Working in the communications biz, I was amazed to learn that the first video...

Small Business Strategies

The Sales Process: Best Communication Practices for Every Stage

Sales communications are notorious for being overly scripted, sales-y, and features-focused. If these are the qualities of your current sales messaging...

Small Business Strategies

5 Reasons Every Therapist Should Offer Telehealth

Telehealth isn’t just a way to connect with clients in underserved areas—it may actually improve the care you give your patients. 1) Some Patients Are...

Small Business Strategies

7 Tips For Conference Calls Your Sales Team Won’t Hate

Successful salespeople are at their best in one-on-one conversations. They connect with customers by listening actively, leading a conversation, and...

Small Business Strategies

Becoming Skilled at Conference Call Conversations

Conversing is like ballroom dancing. You can’t do it alone, and to do it well, you need to accommodate your partner gracefully. When you’re on a...

Small Business Strategies

How to Work Webinars into Your Marketing Mix

A webinar isn’t just a one-trick pony. There is a multitude of webinar formats that you can use to effectively reach your target audiences. If you’d like...

Small Business Strategies

4 Ways to Shorten the Buyer’s Journey and Create a New Customer

The sooner a prospect becomes a customer, the better. And the longer that customer stays with your company, the better. What can you do to shorten the...

Small Business Strategies

Understanding Your Conference Call Plan Options

If you’re new to conferencing services, you might be wondering – who pays for a conference call? What do call rates mean for you as the host, and for your...

Small Business Strategies

A Comprehensive Conference Calling Service Checklist

Conferencing Service Features Matter What to look for in a conference call provider – questions to ask When you’re hoping to find a new conference call...

Small Business Strategies

Keeping Congregations Connected: Religious Services and Prayer Group Conference Calls

As a leader of a worship group, you do what you can to keep your congregation involved and engaged in religious activities. Have you considered hosting...

Small Business Strategies

Webinar Marketing Makes an Impact on Lead Generation

You’ve probably listened in to a webinar or two – but have you hosted one? Hosting your own webinars can be a fantastic way to reach new leads online and...

Small Business Strategies

How to Close More Sales with Live Demos

Run successful live demos Seeing is believing, right? Live virtual demos can help turn a prospect into a customer more quickly. But not all demos are...