Anyone can start a business. Who isn’t an entrepreneur at some point in their career? Numerous proud and industrious individuals do, and many succeed. Recently, as many as 25 million Americans were starting or operating a new business in the United States. However, it’s important to note that not all businesses become successful. A business is successful if it’s A) sustainable B) profitable and C) scalable. The Small Business Association says that 20% of small businesses fail in their first year.
Facebook ads. Linkedin as. Google Adwords. Content marketing. Email campaigns. Podcasts. PR. Lead magnets. Retargeting. Gamification. Forms. Chatbots. And oh so many more. As consumers and marketers, we are too familiar with the dearth of 21st-century marketing tactics used to promote billions of products. Subsequently, if trends progress as predicted, the use of promotional strategies and channels will continue to rise. Surveyed by Gartner,
Online meetings are essential for communication, collaboration, and productivity. When utilized and managed properly, your meetings will be efficient, constructive and solution-oriented. Use this handy infographic, 5 TIPS FOR RUNNING BETTER ONLINE MEETINGS for on-boarding, training or hang it in your meeting room to ensure your team is running better online meetings today.1. Enhance your online meetings with video conferencing
Professional meetings can have a big impact on both productivity and brand perception.
While we might not want to admit it, we all have at least one bad habit in both our personal and/or work lives that we’d like to break. Whether it’s spending too much time on social media sites, being chronically late to the office, or procrastinating on important project deadlines there is no collective shortage of less-than-desirable habits we’d prefer banished from our lives. Don’t stress! You are not doomed to a life ruled by bad habits.
The goal of any successful marketing campaign is to reach the customer with a brand message in order to pique interest in a product. To do this, the Sales and Marketing teams have an abundance of lead gen tools in their arsenal including large scale email campaigns, re-targeting, newsletters, and paid ads. These tactics work well for mass outreach and brand awareness. And they can be an efficient way to announce new product features or promote special offers to capture interest and draw in new prospects.
You’ve probably heard the expression “there are two ways to skin a cat”. I’m not actually aware of what those two ways are, nor do I need to know…but what I do know is that when it comes to getting something done the well-worn standard is that you can do it only one of two ways: do it fast or do it right.
At first glance, putting off important tasks until later may seem like a career-ending risk that only leads to increased stress,
How many times have you pre-screened a candidate over the phone only to realize in person that you only got half the story? Your time is precious and hiring the ideal employees is central to every business’ success. Today, all of the communication tools you need to truly get to know a candidate are available to you. Ensure that recruiting mishaps don’t happen to you. Take advantage of a video conference to find,
Ever wonder where some of the cool tech we use every day came from? Working in the communications biz, I was amazed to learn that the first video conferencing technology was showcased way, waaaaay back in 1964 at the New York World’s Fair! (My mom was there too!). When Bell Laboratories premiered its Mod 1 Picturephone, users could demo the transcontinental call in New York City and see the person on the other end of the line at Disneyland in California.