time-icon November 2019 1

6 Ways Social Selling Helps Close Sales

Jamie Davidson November 25, 2019

Buyer journeys grow more complex and less linear every day. As the number of channels through which brands can connect with prospects grows, companies and individual salespeople must adopt an omnichannel approach that meets them where they are.

The need to engage on multiple fronts extends to the world of social media, where it’s increasingly important to maintain an active and engaging presence. That’s because, according to Accenture’s recent On the Verge report,