As the saying goes, content is king. These days, content marketing is a critical component of any business’ promotional planning. Therefore, generating compelling content has become a specialty of its own. Promotional content not only helps support your website but positively influences your target audience. One way to feed your content funnel is to use material you are organically generating while on a conference call. By recording a conference call you instantly have a treasure trove of content at your fingertips.
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